Okay, listen up: I need a favor. A big favor. If you’re within the sound of my blog, I need you to hire J.C. Hutchins and Matthew Wayne Selznick. Before you start in with the questions, let me throw a few tidbits at you:

1. They’re not a matched set. I’m not talking about Salt and Pepper (or even Salt ‘n’ Pepa) here. These two guys aren’t joined at the hip or anything. But they’ve got a lot in common. Like what? How’s this for starters:
   • They’re both authors. J.C. is the guy behind the kickass 7th Son trilogy, the first of which will be available in print next year. Matt is the author of the coming-of-age superhero novel, Brave Men Run: A Novel of the Sovereign Era, which is available on Amazon.com right now.
   • They’re both podcasters. I know, who isn’t these days, right? But get this: they both released their novels as free, serialized downloads on these very Intertubes before they were picked up for publication! J.C.’s trilogy sucked me in big time, and I’ve fawned about it here before. Matt’s novel hit me over the head with a Peter Gabriel-wielded Sledgehammer (ironically, one of the few iconic eighties anthems that doesn’t appear in Brave Men Run) and I was happy to add the print version to my bookshelf at home.
   • They’re both new media geniuses. Look, let me lay my cards on the table here: I have no idea what the hell a new media genius does—I’m not even sure I’ve got a grip on what new media is—but I know that these guys can make the Internet marketing wheels spin, baby. And that’s why you want to hire them: because if you don’t, someone else will, and you’ll be out in the cold with your tired old marketing strategies and your Gold Clipper. You need to do better than that, and these guys can deliver.
2. Of course their credentials are available on the Intertubes! You were paying attention when I said “new media geniuses”, right?
   • Matt’s LinkedIn profile.
   • J.C.’s résumé.
3. Why am I shilling for these guys? Well, if I haven’t already made it clear, I enjoyed the hell out of their books. These are two of the most creative guys I know, and that kind of talent shouldn’t sit idle or there will be trouble. Also, if they’re not working, they’re going to be all over the Internets, blogging and tweeting and just generally filling the tubes with whatever strikes their fancy; quite frankly, I don’t think the tubes can handle it. So, please, won’t you think of the tubes? Put these guys to work.